PETER DO was collectively established in 2018 in New York City by a group of long-time friends. Each founder brings their distinct skills and voices to the label, generating lively and vital conversations that challenge the traditional structures of the industry, articulating a youthful approach to design that is founded on razor sharp tailoring, architectural construction and honest textiles. Through a process of reduction, every detail is tested and refined to adapt to the complexities of women’s lives.