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Studio Amelia

Realised between London and Sydney, Studio Amelia launched in 2019. From the start, the brand refused to adhere to the mass collection approach and instead vowed to focus on two core releases a year, with Studio Amelia’s founder directly engaged with her customer from the very beginning to gather feedback on the design and development process, the overall aim being of better understanding what her customer really needed and so to ensure optimised sales and reduced waste.

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